Market research is the foundation of all effective fundraising and communications strategies. BCC partners with OpinionWorks to provide a full range of market analysis and research services, including public opinion research, customer and stakeholder surveys, market analysis and focus groups.

Our interviews are mostly qualitative in nature, meaning we encourage our clients’ constituents to talk at length on the topics most important to them. Ultimately, this technique provides important clues to the underlying impressions of the organization, including the emotional triggers that would prompt someone to become more closely involved and to contribute more time and money to the organization.

We find that even the most engaged executive directors and boards may not be hearing the critical observations from their closest supporters that are so important to shaping an effective organizational strategy. We are trained to listen for those key findings and to help you focus on them to move you forward.