BCC Selected by Oxford University’s Most Prestigious College, St Edmund Hall, to Initiate Inaugural Annual Fund Appeal in U.S.

Brodie, Collins, Cherel & Associates (BCC) embarked on an effort in March 2006 to increase financial giving by the North American alumni of St Edmund Hall, the prestigious liberal arts college of Oxford University.

BCC surveyed a random sampling of 100 North American alumni of the Hall and explored impressions of the Hall and alumni perceptions of its need to raise funds, their feelings of connection to the Hall and fellow alumni, and ultimately the emotional triggers that might prompt alumni to give.

The first fundraising appeal will be mailed in September 2006 from the U.K.

For more information on St Edmund Hall, visit www.seh.ox.ac.uk.

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