USC Annenberg School Hires BCC for Media Outreach
BCC & Associates has been retained by the University of Southern California's Center on Communication Leadership & Policy located at the Annenberg School to provide media relations support to garner national and regional publicity for the release of a new report on the future of the news media in the digital age.
The Center on Communication Leadership & Policy explores and expand the frontiers of leadership through a combination of research, writing, events, projects and courses. The Center examines the ways in which theory, technology, regulation and practice can be used (or abused), and the ways in which leaders have performed and can perform at optimum levels – inspiring, empowering, managing and creating – in corporations, non-governmental organizations and the government. Based on both traditional values and cutting-edge research, the Center will seek to teach a new generation of leaders and to inspire, critique and improve the performance of those who are already having a major impact on society.
BCC is a full-service consulting firm specializing in campaigns, communications and constituency building for U.S. and international non-profit organizations. For more information, visit www.bcc-associates.com.
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