Jan Jennings Cailleux, Director of BCC's European Office, will be conducting two seminars in the upcoming months for the European Association for Planned Giving (EAPG).
The first, titled "When the Going Gets Tough, Get Going on Legacies: How to Start, or Jump-Start Your Legacy Program," will be delivered on February 17th at the EAPG Dublin Seminar. The seminar stresses the importance of legacy programs, especially in difficult economic times. Cailleux will cover the basics of planned giving and legacies, along with identifying prospects, promoting legacies, and the challenges of promoting legacies.
The second seminar will be delivered at the EAPG London Seminar. Called "Memorable Marketing & A Culture of Caring Service," the workshop aims to teach participants the best strategies for marketing planned gifts, overcoming time and budget constraints and utilizing stewardship as your best marketing tool.
For more information, visit www.plannedgiving.org.uk.
BCC is a full-service consulting firm specializing in campaigns, communications and constituency building for U.S. and international non-profit organizations. For more information, visit www.bcc-associates.com.
