BETHESDA, MD - BCC supported the Brookings Institution’s release of a major report, “Expect Delays: An Analysis of Air Travel Trends in the United States” with an extensive regional media outreach effort.  

Our strategy for the report released by the Metropolitan Policy Program consisted of crafting story angles that were compelling to journalists, strategizing on the most effective approach to placing stories, and working with Brookings staff to produce a press release and email pitches that summarized the findings and messages of the report.  We developed a press list which included reporters, editors, producers, and editorial writers in the appropriate beats for major market print, television and radio outlets.  We produced email blasts to journalists and conducted extensive outreach, fielding information requests and arranging interviews with spokespeople. 

Media pick up on the report was extensive resulting in over 600 stories generated through newspapers, magazines, radio, TV, blogs, and websites.  There was significant activity on Twitter as well.  The newspapers included Newsday, Chicago Tribune, Boston Globe, Philadelphia Inquirer, Atlanta Journal Constitution, Washington Post, Orlando Sentinel, Hartford Courant, Detroit Free Press, and the Baltimore Sun.  Many business journals across the country also ran with the story including the Triangle Business Journal, the San Jose Business Journal and the Sacramento Business Journal.

BCC is a full-service consulting firm specializing in campaigns, communications and constituency building for U.S. and international non-profit organizations.  For more information, visit www.bcc-associates.com.

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