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Raising Awareness
 

Having trouble getting heard in a marketplace overcrowded with messages? We can help. BCC & Associates specializes in building the capacity of non-profit organizations by developing topnotch communications plans which deliver big results for each of our clients every time. We employ a variety of techniques, tools, and tactics designed to leverage one another for maximum impact. Our experienced team is ready to provide precisely what our clients need, when they need it - be it a rapid media response effort, a set of written materials or a comprehensive marketing campaign.

 bullet Branding and Positioning Strategies

 bullet Media Relations and Publicity Campaigns

 bullet Social Networking

 bullet Community Outreach

 bullet Market Research


Branding and Positioning Strategies

At BCC, we produce branding and positioning strategies that clearly place our clients in the minds of their members, customers, donors, prospects, clients, and other audiences. We help expand customer base by building support among key audiences to raise revenue, win support, and increase membership.

Media Relations and Publicity Campaigns

At BCC, we garner extensive media coverage for our clients because we start with a creative strategy and a compelling hook. From a targeted pitch in a local market to a nationwide media outreach effort, we provide our clients with a full suite of media relations services specifically tailored to meet their needs.

Social Networking

Online social networking is a powerful communications tool. BCC works with non-profits to leverage their social networking data to enhance their fundraising efforts, increase awareness of their issues, connect and share information by reaching and engaging supporters where they live online.

Community Outreach

Members of Congress, local planning boards, community leaders, corporate CEOs, federal agency representatives -- an organization must identify its audiences (e.g., those groups who are in the strongest position to help them achieve their goals). BCC works with groups to do just that and then develops outreach strategies that communicate messages to those constituencies through a variety of techniques, tools, and tactics designed to leverage one another for maximum impact in order to win support for their cause.

Market Research

Market research is the foundation of all effective fundraising and communications strategies. BCC partners with OpinionWorks to provide a full range of market analysis and research services, including public opinion research, customer and stakeholder surveys, market analysis and focus groups.